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The CRM only works as well as the people using it. And to get your people to use the CRM, you have to implement the right processes that will allow them to do their best work. Every dealership is different, so every process should be different, but there are a couple of common mistakes we often see dealers make that are worth keeping in mind as you develop your processes.

Employee engagement in a remote or socially distant environment is no different than engaging them at any other time. It’s about building upon four key competencies.

Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. However, just like any tool, a CRM is only as effective as the user behind it. Every dealership is different, but there are a couple of key indicators that can alert you that something may be amiss in your processes.